The first hour after any incident is critical.
The sooner expert medical attention can be given the greater the chances of saving life and ensuring a better long-term outlook.
Response speed is critical for injured patients or medical emergencies.
Receiving adequate treatment and reaching a specialist trauma centre within the "Golden Hour" dramatically improves chances of survival and speed of recovery.
The Air Ambulance can often get to the scenes of incidents far faster than conventional road transport - getting there within those crucial sixty minutes can make all the difference.